Join Economic Development Lethbridge along with representatives from the City of Lethbridge and Lethbridge Airport redevelopment consultants Modalis in a discussion about the Lethbridge Airport. We're inviting community members and businesses to an interactive discussion in an attempt to gather feedback on a number of topics including; - Increasing activity and utilization of the Lethbridge Airport - Promoting Lethbridge Airport for both business and personal use and convenience - Marketing and Operational discussion for Lethbridge Airport

In order to take your business idea towards being a commercialized company you’ll need to have a strategy on how you’ll go-to-market by selling your products and/or services. Our Go-to-Market Strategy module teaches you the essentials for business planning and strategy and challenges you to use our custom resources to turn your Business Model Canvas into a long-form business plan. Setting milestones, planning and strategy will assist in further obtaining real data from transactions with customers that you can then use in validating your early minimum viable products (MVP) in the marketplace.

There are key concepts to understand when setting out to generate and plan a strategy. Over the course of developing as an entrepreneur, you’ll need to use various strategies within the components of your business plan that will help you navigate while operating. This introductory session takes you through the basics of planning and strategy development so that you gain a clear understanding of how they will help you on your journey. We will also overview the business plan and highlight essentials to consider for your Go-to-Market strategy.

Emerging technologies such as data science, artificial intelligence, machine learning and deep learning are reshaping the world today. Tech giants like Google, IBM, Microsoft and Facebook realized their potential and made billions. What is stopping you from doing the same?

In order to enter the market, you must first understand its inner workings. The most reliable way to uncover the layers within the market you’re entering is through adequate primary and secondary market research. This session will show you how to use your time wisely and determine what data you really need while gathering the intel you need to complement your problem statement. It will also give you the lens to create accurate customer profiles as per the Value Proposition Design. Knowing who your customers are and how they’ll experience the journey of buying your product or service is important in setting up your overall go-to-market strategy.

When you’ve got enough data about your industry, market and target audience, it’s time to ensure your minimum viable product is designed to succeed. Through this session, you’ll learn how to consider designing processes and products so that they are customer-centric and are solving the real problems that the market is experiencing. Mapping the client journey and anticipating their needs and preferences will enable a product or service offering to build brand preference and loyalty over time. Branding is not marketing; it is the treatment that informs your marketing plan and tactics – it needs to connect with the key messaging and problem you’re trying to solve in the industry.

A large part of your go-to-market strategy will be creating a solid marketing plan and developing the right pricing to incorporate in your sales strategy. During this session, we’ll cover the components of the marketing plan, how to align it with your data and research so that you’re targeted and can then explore some creative ways to get selling! All operations have different resource constraints and talent and it’s important to build according to this. We’ll take you through the major components in the marketing plan to make sure you know how to bring it into action and successful commercialization.

When getting your products and services to market, you need to be able to count on how the end-user experiences the process. Building relationships with and understanding your customers, while also knowing your supply chain to avoid unexpected occurrences, will aid in fulfillment of promises to customers and it will give you a level of operational insight as you maintain and grow your business. Project management professional and professor at the University of Lethbridge’s Dhillon School of Business, Kris Fleckenstein, joins us to provide clear awareness of the considerations that are paramount when building out your distribution strategy. You’ll be ready to start your build by the end of this course so that you can activate it soon!

Now you have all the pieces of your go-to-market strategy underway! It’s time to assemble all the pieces and take a look at the big picture. Do you have everything you need? Have you built your milestones, KPIs and a database of models for collecting metrics as you go? Tecconnect Business Advisors can work with you on the finishing touches and their coaching sessions are accessible and free of charge to anyone on the Tecconnect Entrepreneur Program. By the end of this session, you’ll be well on your way to shaping your vision from an idea into a business.