6 6:00PM-9:00PM
How Do I Keep Building My Idea?

Once you’ve begun validating and building out your business idea, it will be the right time to dig a little deeper and put more thought into some essential areas that will translate into strengthening the 9 pillars of your Business Model Canvas. In this session we’ll cover which areas to highly concentrate on, such as human resources planning and financial projections. We’ll also focus on frameworks to evaluate your competitive position and further your overall strategic planning and insights. By considering internal and external factors that could affect your business idea, you’ll learn first-hand how SWOT, PESTEL, and Porter’s 5 Forces analysis tools can help to assess its current and future potential and competitiveness. It will be beneficial to use these tools on an ongoing basis to understand the continuously changing business environment and marketplace.

Session activities and materials:
• Introduction to Entrepreneurship 102 – Developments Module (6-week) and syllabus review
• Development areas to focus on for strengthening the 9 Pillars of the Business Model Canvas (BMC)
• Development areas to focus on for strengthening Value Proposition Design (VPD) through analyzing internal and external factors and competitive position
• Introduction to Strategic Planning - SWOT, PESTEL and Porter’s 5 Forces analysis tools
• Homework – assigned for class review in Week 2

“The essence of strategy is choosing what not to do.” – Michael E. Porter

“Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.” – Michael E. Porter

Dates: November 6, 2019
Session Times: Wednesday Evenings, 6:00 pm – 9:00 pm (dinner included)
Session Cost: $30

*Dinners will include vegetarian options and you will be asked to indicate this on registration. If you require specific preparation/ingredient exclusions, we encourage you to bring your own dinner.

If experiencing financial hardships, contact our Entrepreneur Program Managers at for subsidy information.

Buy tickets to Entrepreneurship 102 - Session 1: Introduction to Entrepreneurship 102

E102 - Session 1: Introduction to Entrepreneurship 102 - Registration $30.00