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Jason Bacon, B.Mgmt (Finance)

Jason Bacon, B.Mgmt (Finance)

Business Advisor

Jason's first entrepreneur experience was in the fifth grade when he and a friend collected tadpoles from the hills around Peace River and took them to school to sell to classmates. Then the principal found out and shut it down, giving him his first experience with regulation. After moving to Lethbridge Alberta he worked for a time before attending the university and obtaining a Bachelor of Management with a major in Finance. Since then his professional career in the finance industry has been focused in the support of entrepreneurs. From lending and risk management to advising and educating.

Jason worked for Community Futures Lethbridge Region where he ran the Chinook Entrepreneur Challenge. This business planning competition trained more than 100 entrepreneurs in its last year and provided more than $80,000 in cash and in-kind prizes. As an entrepreneur strategist with ATB Financial he was responsible for helping to start the entrepreneur centre in Lethbridge and advised more than 400 entrepreneurs in his last year. In his former role he worked as the Senior Manager of Entrepreneur Education for ATB Financial. During that time, he led a team of passionate individuals in creating and delivering many of ATB's entrepreneur advice and education offerings. This included the ATB X Business Growth Accelerator, which boasted a 98.1 net promoter score.

From there he started his own business, Sunstone Strategic, which guides entrepreneurs to focus and financial freedom. This is done through business planning, consultation and engaging with the entrepreneur community. He brings his nearly decade of experience in the finance and entrepreneur support industries all for the purpose of helping business owners. In addition to this, Jason has recently written and will soon be releasing an eBook entitled "Entrepreneur-ish: Inspirations and lessons in entrepreneurship from Vikings, pirates, and samurai.


  • Change Management
  • Facilitation
  • Funding/Financial Opportunities (Financing)
  • Leadership
  • Marketing
  • Planning
  • Scaling up / Growth
  • Social Enterprise
  • Startup
  • Strategy


  • Consulting
  • Education
  • Entrepreneurship
  • Equity & Diversity
  • Non-profit
  • Public Speaking
  • Publishing
  • Social Media Marketing

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