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Wendy Muise

Wendy Muise

Business Advisor

Wendy Muise, MBA(c), CITP(c), is the Head Of Strategy of Ground Floor Labs. Wendy has always been an entrepreneur and loves the ability to spend time helping others with their businesses. With a background in tech and innovation start-ups, Wendy has been apart of a team that took a product from an idea to IPO and a $121 million market valuation. Spending the last ten years focusing on strategic practices in entrepreneurship, Wendy has worked in communities during disaster recovery supporting existing and new entrepreneurs to grow their businesses. Wendy believes the best way to learn is through a supportive environment and will give you guidance and the tools you need to help with your next steps. As someone who has been working to support rural communities across the country, Wendy takes the time to ensure you’re plan matches your resources to ensure you achieve the goals set out. Wendy has worked in the entrepreneurship, innovation, and economic development spaces across Canada. Most notably working with entrepreneurs in Wood Buffalo during the Wildfire Economic Recovery and winning an Impact Award in Nova Scotia, in recognition of her efforts to create change and innovative economic impact in the community where she grew up.


  • Design Thinking
  • Disaster Recovery
  • International Business
  • Leadership
  • Lean Methodologies
  • Marketing
  • Product Development (market fit, product fit, validation)
  • Scaling up / Growth
  • Strategy
  • Tech / Innovation


  • Technology
  • Social Enterprise
  • Equity & Diversity
  • Entrepreneurship
  • Consulting

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