26 6:00PM-9:00PM
When you’ve got enough data about your industry, market and target audience, it’s time to ensure your minimum viable product is designed to succeed. Through this session, you’ll learn how to consider designing processes and products so that they are customer-centric and are solving the real problems that the market is experiencing. Mapping the client journey and anticipating their needs and preferences will enable a product or service offering to build brand preference and loyalty over time. It’s important that you think critically about the finite details to truly connect customers with the solution they’re seeking and the quality they expect. We’ll also look at some brand basics that will impact the way customers experience your offerings and your communication of value. Branding is not marketing; it is the treatment that informs your marketing plan and tactics – it needs to connect with the key messaging and problem you’re trying to solve in the industry. Relevance is key when going to market and a customer-centric product design gives you a competitive edge and the ability to be top-of-mind. This will build brand and word of mouth early on when it’s needed most. Constructing a culture of learning and feedback will enable you to stay responsive to the market once you’re delivering products and services.

Session activities and materials:
• Understand Customer-centric Design
• Understand Customer Retention Strategy
• Understand Branding vs. Marketing
• Assess Your Product / Service Design
• Assess Your Customer Journey
• Build Your Brand Strategy

“A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” – Michael Eisner

Buy tickets to Entrepreneurship 201 - Session 3: Customer-centric Product Design & Brand Strategy

Customer-centric Product Design & Brand Strategy $30.00