19 6:00PM-9:00PM
In order to enter the market, you must first understand its inner workings. The most reliable way to uncover the layers within the market you’re entering is through adequate primary and secondary market research. By understanding the market’s existing composition and working through the data – you’ll be able to clearly set goals and better traverse the space when you’re ready. This session will show you how to use your time wisely and determine what data you really need while gathering the intel you need to complement your problem statement. It will also give you the lens to create accurate customer profiles as per the Value Proposition Design. We’ll look at ways to get data about consumer behaviour and how to pair it with industry data to base your planning around factual information that can be communicated. You’ll also see where you’ll be positioned in the market and how you can use this knowledge to enhance your competitive advantage. Knowing who your customers are and how they’ll experience the journey of buying your product or service is important in setting up your overall go-to-market strategy.

Session activities and materials:
• Learn Market Research Fundamentals
• Understand Primary and Secondary Research
• Develop a Plan to Gather the Data You Need
• Learn How to Build from the Data Gathered
• Understand Positioning and Competitive Advantage
• Create Customer Profiles and Customer Journey

"Without data you're just another person with an opinion." – W. Edwards Deming

Buy tickets to Entrepreneurship 201 - Session 2: Conducting Market Research & Building Customer Profiles

Conducting Market Research & Building Customer Profiles $30.00