25 6:00PM-9:00PM
Does Your Idea Provide Value?

Your potential customers are the key to validating the value that your business idea can provide to the market. Often entrepreneurs will come up with the solution (ex. “I’m going to build an app”) without researching whether anyone would pay for the solution. In this session we will explore what makes your solution unique and more importantly, how the value of your product or service will be transferred to the end customer, and whether they will pay for that value. The Value Proposition Design template will make you think about customer value in an in-depth manner and open your business idea up for further validation. The activities in this session set the tone for evaluating whether your business idea or solution is poised for market traction and highly considers the inherent value of your product or service (as opposed to its features) through the lens of your prospective customers.

Session activities and materials:

• Learn about the Value Proposition Design canvas
• Examine your Products and Services – Gain Creators and Pain Relievers
• Develop your Value Proposition Statement
• Learn how to think like your prospective customers
• Homework – assigned for class review in Week 3

What is that ‘thing’ that makes your business special?

Date: September 25, 2019
Session Time: Wednesday Evening, 6:00 pm – 9:00 pm (dinner included)
Session Cost: $30

*Dinners will include vegetarian options and you will be asked to indicate this on registration. If you require specific preparation/ingredient exclusions, we encourage you to bring your own dinner.

If experiencing financial hardships, contact Eyren Uggenti at for subsidy information.

Buy tickets to Entrepreneurship 101 - Session 2: Building the Value Proposition

E101 - Session 2: Building the Value Proposition - Registration $30.00